Consumer satisfaction–based social commerce service quality management
نویسندگان
چکیده
منابع مشابه
Understanding Consumer Trust in Social Commerce Websites
The social commerce represents a new form of electronic commerce mediated by social networking sites. It provides companies with competitive tools for online promotion, and it also assists consumers to make better-informed purchasing decisions based on the sharing of experiences from other consumers. Trust is important in social commerce environment as it serves as a foundation for consumers to...
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In m-commerce applications, the design process still lacks a systematic quality control procedure. These systems are data-intensive, user-driven, and have increasing needs for accessibility, efficiency, adaptivity, portability and competitiveness. In this paper we study the quality of the software on which retail shopping through the mobile web is based, i.e. the software part of B2C (business-...
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Today, social media as a channel for offering educational services has become an extensive and effective educational tool for the students. This survey aimed to investigate the effective factors on intention towards social commerce of educational services among students. The statistical population included social media users at Isfahan university of medical sciences in Iran. 214 students were s...
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We developed a model of consumer-to-consumer (C2C) e-commerce trust and tested it. We expected that two influences: internal (natural propensity to trust [NPT] and perception of web site quality [PWSQ]) and external (other’s trust of buyers/sellers [OTBS] and third party recognition [TPR]) would affect an individual’s trust in C2C e-commerce. However contrary to studies of other types of e-comm...
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ژورنال
عنوان ژورنال: BRQ Business Research Quarterly
سال: 2020
ISSN: 2340-9444,2340-9444
DOI: 10.1177/2340944420916098